Noortje van Eekelen is founder and director of ACED. Van Eekelen has years of experience as a professional designer and project manager based in Amsterdam. From 2013 to 2015 she worked within the journalistic field, at Het Financieele Dagblad and NRC Handelsblad in Amsterdam. Based on her passion for journalism and design, she took the initiative in 2017 to set up ACED. As tutor Van Eekelen worked in both structural and temporary roles at the MA and BA departments of Design Academy Eindhoven, AKV St. Joost and The Hague University of Applied Sciences. In the past she gained work experience at design studios including Thonik, Studio Dumbar and Fabrique. Noortje van Eekelen has a MFA diploma Design from the Sandberg Instituut in Amsterdam.